Price = Power

February 18, 2011

What is the price of hummus in the Mediterranean and why is it so expensive here?  It seems that in the Middle East, hummus and Mediterranean foods would be inexpensive because aren’t all poorer countries cheaper than pricey American goods?

Where do they get their chickpeas from?  I have my sources that chickpeas are mostly grown in India, with a staggering 6 million tons from there.  There are even two kinds of chickpeas, Desi and Kabuli.  Desi is dark, and Kabuli is lighter in color.  These cicero beans can be a coffee substitute and as you can see from recipe books, incorporated numerous ways into dinners and snacks. 

Do we take chickpeas as seriously as our friendly neighbors?  It seems like we do because this hummus fad might be here to stay.  I buy my dried chickpeas from an Indian grocery for about ten dollars so it’s much cheaper than buying it from a grocery store for half the price, but a tenth of the product. 

I still don’t understand why the store bought hummus is so expensive!  It’s this little secret that no one wants to talk about.  I tried asking Whole Foods about their prices, but they refused to talk about prices.

Do they have hummus in other countries and price it as heavily as we do?  It must be an American Lebanese immigrant thing that has just been capitalized on because we Americans are gullible for new product since our culinary tastes are all over the map.

What new food will take over the fad land next in stores?  Will lentils ever make it big?  The American grocery store is a land that is ever evolving and changing and maybe someday our hummus authenticity will match up to our feuding neightbors, but in the meantime I’ll still worship my friendly Oasis.


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